Senior Business Development Specialist – KSA

Location: Riyadh, Saudi Arabia

Employment Type: Full-time

Industry: Digital Media & Advertising

Seniority: Senior

About DigiMotive

DigiMotive is a MENA-focused digital media company helping global and regional agencies activate premium digital media across the region. Founded in 2017, the company has offices in Dubai, Riyadh, and Amman and combines local market expertise with technology, data, and premium media inventory to deliver measurable advertising outcomes.

DigiMotive works across a broad range of digital media solutions, including Retail & E-commerce Media, CTV & VOD, SmartView & Social, Data, Programmatic, Gaming, and Publisher Networks. The company works with agencies and advertisers across MENA and manages significant advertising investment across the region.

As DigiMotive continues to grow its presence in Saudi Arabia, we are looking for a commercially driven Senior Sales professional with a strong network across the KSA marketing, advertising, and media ecosystem.

About the Role

The Senior Business Development Specialist will be responsible for driving business growth in Saudi Arabia by developing new client relationships, expanding existing accounts, and introducing DigiMotive’s digital media and advertising solutions to agencies, brands, and key decision-makers.

The ideal candidate will already have a strong network within Saudi Arabia’s marketing, advertising, media, and digital ecosystem and a proven ability to convert relationships into commercial opportunities.

This is a highly relationship-driven role suited to someone who understands the KSA advertising market, knows the key players and decision-makers, and can identify and develop opportunities from initial conversation through to closing.

Key Responsibilities

• Develop and execute sales strategies to grow DigiMotive’s business across the KSA market.

• Identify and build relationships with advertising agencies, media agencies, digital agencies, and major advertisers/brands in Saudi Arabia.

• Leverage an existing network of industry contacts to generate qualified leads and new business opportunities.

• Develop relationships with senior decision-makers, including Marketing Directors, Media Directors, Heads of Digital, Agency Leads, and other relevant stakeholders.

• Introduce clients to DigiMotive’s digital media, data, programmatic, CTV, social, retail media, and other advertising solutions.

• Own the sales cycle from prospecting and initial engagement through proposal, negotiation, and closing.

• Understand client objectives, budgets, target audiences, and campaign KPIs and work with internal teams to develop relevant media solutions.

• Prepare and deliver compelling sales presentations, proposals, and commercial pitches.

• Build and maintain a strong sales pipeline and consistently work toward revenue targets.

• Identify opportunities to expand existing client relationships and increase account value.

• Monitor market trends, competitor activity, and developments within Saudi Arabia’s advertising and digital media landscape.

• Represent DigiMotive at relevant industry meetings, events, and networking opportunities.

• Collaborate closely with the planning, trading, client service, and leadership teams to ensure a smooth transition from sales to campaign execution.

• Maintain accurate records of opportunities, client interactions, forecasts, and sales activity.

Requirements

• 5+ years of experience in sales, business development, or commercial roles within the advertising, media, digital marketing, or related industry.

• Strong understanding of the Saudi Arabian advertising and marketing ecosystem.

• Demonstrated existing network of contacts within KSA, particularly across advertising agencies, media agencies, digital agencies, and/or major brands.

• Proven track record of generating new business and meeting or exceeding sales targets.

• Strong understanding of digital advertising and media solutions, with exposure to areas such as programmatic, social media, CTV, performance marketing, retail media, or data-driven advertising.

• Experience managing the full sales cycle, from lead generation and relationship building to negotiation and closing.

• Strong commercial and negotiation skills.

• Excellent communication, presentation, and stakeholder-management skills.

• Ability to engage confidently with senior-level clients and decision-makers.

• Strong understanding of client needs and ability to translate business objectives into relevant advertising solutions.

• Self-driven, proactive, and comfortable working in a target-oriented environment.

• Fluency in English and Arabic is preferred.

• Existing relationships within the KSA advertising and media market are highly valued.

Ideal Candidate Profile

We are particularly interested in candidates who:

• Have an established network in Saudi Arabia’s advertising and marketing industry.

• Can bring existing agency and/or brand relationships to the role.

• Have experience selling digital media, advertising, media solutions, or marketing services.

• Are comfortable engaging with senior decision-makers and building long-term commercial relationships.

• Understand how agencies and brands in KSA plan, purchase, and evaluate digital media.

• Are commercially ambitious and capable of independently building a strong pipeline.

• Have a consultative approach to sales rather than a purely transactional approach.

What Success Looks Like

• Building a strong pipeline of qualified KSA opportunities.

• Establishing new relationships with key agencies and advertisers.

• Converting existing industry relationships into new business for DigiMotive.

• Consistently achieving revenue and new-business targets.

• Increasing DigiMotive’s visibility and market presence within the Saudi advertising ecosystem.

• Developing long-term strategic relationships with key clients and agency partners.